The team behind this food truck wanted to entice customers to enjoy their exciting, non-traditional tacos. Working with the owners, we renamed the business and created a tagline that told their story. A new illustrative logo shows customers what to expect before they even get to the order window. We also simplified the menu and pricing, so ordering a “tacofied” is quick and easy.
To make sure their business pops out in a sea of food trucks, we developed a bright color palette and simple icons for the truck, signs and social media.
