This pedestrian advocacy organization was the nation’s first. WalkBoston needed to build a brand as powerful as its mission.

A bold black logo and a distinct squash color gave off-the-shelf envelopes a custom look. And all materials could be produced on Xerox. The strong identity won recognition at public meetings and events. Today their investment in a good brand has paid off with many templates, a palette of colors, a map series and wayfinding programs across the state.

Serviceslogo | identity | maps | stickers | invitations | signage | formsLink1#ClearCurbCutsLink2Why did the person cross the road?

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