Until recently, an ice cooler was the standard for organ transport. Paragonix developed a new system that delivers a much healthier organ to a recipient. With regulatory approvals on track, the company was ready to brand itself ‘the new standard of care.’
We created a full corporate identity: logo, style guide and collateral. White space conveyed their “sterile” product and their award-winning product design. Unique icons broke through the visual clutter of the medical sector. One new product introduction is now 6 important products — used worldwide.
