One of the largest banking and financial services organizations, HSBC has strict worldwide ID standards. For the US market, the company needed a direct mail and credit card brand. We developed the “Just what matters” theme, a clean look and a confident tone that honored the respected brand. In addition, we designed the new credit card with a unique cutout that points to the “card type” and makes the card easier to remove from a wallet.
Servicesdirect marketing brand guidelines | mail campaign templates | credit card design | bills | inserts | point of purchase displays
