This pedestrian advocacy organization was the nation’s first. WalkBoston needed to build a brand as powerful as its mission.
A bold black logo and a distinct squash color gave off-the-shelf envelopes a custom look. And all materials could be produced on Xerox. The strong identity won recognition at public meetings and events. Today their investment in a good brand has paid off with many templates, a palette of colors, a map series and wayfinding programs across the state.
